Web sites are being redrawn. For mobile applications, Blackberry and iPhone users can now enjoy content in a new type of web site that best utilizes the screen and design of their device. However, what does the desktop user get?
A web optimized for the smallest screen possible.
I realize the web isn't quite ready to go widescreen yet. It wasn't until this spring that I upgraded from my old CRT to a flat panel display, at 1440x900. While my desktop wallpaper looks amazing in widescreen, and I can watch HD shows that fill up my monitor nicely, the rest of the internet is not a particularly incredible experience. I can get used to viewing content on the left hand side of my monitor just fine. In fact, most times, I don't think twice about that.
That doesn't mean it should be fine.
If we can optimize the web experience for a tiny phone, web developers, how about the "regular" internet? I know technologies exist that'll add or subtract widgets based on the detected monitor resolution. Why isn't this become more commonplace? I have all this real estate available on my screen. Shoot, this text editor I'm using to write this blog post only covers about half the width of my screen.
This is my hope for the future of web: That web sites will become smart enough that they will have a fixed site size (for the smallest of small monitors, the ones that they cater to today), but then, based on browser and window size, widgets (added content) will be added (or subtracted). I have this nice widescreen monitor. I'd like the internet to be able to do something with it.
EDIT: Yes, I understand the irony, considering how small my blog's width is.
Showing posts with label Predictions. Show all posts
Showing posts with label Predictions. Show all posts
Media Prediction: Magazines buying ads for content
On the most recent episode of What's New in News, I was thrown a curve ball when asked for my prediction for what will happen in 2009. Thankfully, the human brain moves at a much faster pace than we speak, so by the time it was my turn to answer, I had something to say. Here it is:
News magazines (as in, Time, Newsweek, those kinds of magazines that have news in them) will see a very difficult year. To help offset costs and to strengthen the cross-branding among media companies, news magazines will buy ad pages from other magazines in which to insert content. You may pick up a copy of People magazine and inside will be two pages of news from Time magazine, bought and paid for.
With high recognition but a decreasing print product, magazines will try to promote themselves with their content, not just a terrific display ad, but terrifically displayed ads showing news and information from the magazines themselves.
You can take this model further. What if your news organization could buy ads for your town's magazine? You could put in the most talked-about news since the past circulation, relevant news, more than just "this is where you can catch us" and "fun weather facts." Do deeper. Do more. Put (more of) your content out there.
Can it boost sales and/or page views? Maybe. Its untested, as far as I know. There is the danger that media companies would just turn their magazines into "samplers" for their online brands, where there is little content but lots of previews for what they own online (or maybe even still in the store). And yet, I think that if you can buy the ad space and its approved, it could be a very creative way of promoting yourself in a engaging and creative medium.
News magazines (as in, Time, Newsweek, those kinds of magazines that have news in them) will see a very difficult year. To help offset costs and to strengthen the cross-branding among media companies, news magazines will buy ad pages from other magazines in which to insert content. You may pick up a copy of People magazine and inside will be two pages of news from Time magazine, bought and paid for.
With high recognition but a decreasing print product, magazines will try to promote themselves with their content, not just a terrific display ad, but terrifically displayed ads showing news and information from the magazines themselves.
You can take this model further. What if your news organization could buy ads for your town's magazine? You could put in the most talked-about news since the past circulation, relevant news, more than just "this is where you can catch us" and "fun weather facts." Do deeper. Do more. Put (more of) your content out there.
Can it boost sales and/or page views? Maybe. Its untested, as far as I know. There is the danger that media companies would just turn their magazines into "samplers" for their online brands, where there is little content but lots of previews for what they own online (or maybe even still in the store). And yet, I think that if you can buy the ad space and its approved, it could be a very creative way of promoting yourself in a engaging and creative medium.
Upfront Predictions: ABC
These are my predictions for pickups for the 2007-08 television season on ABC:
- Marlowe, a drama about gumshoe detective Philip Marlowe. (This is an updated version of the Raymond Chandler classics.) Living in a high-tech world, Marlowe solves crime in a very low-tech way. (Just like Monk!) He also has a girl by his side to help him save crime. (Just like Monk! Oh... also, like EVERY show in the past two decades.) Starring Jason Golberg and Amanda Righetti.
- Mr. & Mrs. Smith, a drama (hopefully a dramedy) about John and Jane Smith, six months after the events of the motion picture. They live together in the suburbs and can never truely confide in each other. But if it retains the humor of the movie, it should be good. Starring Martin Henderson and Jordanna Brewster.
- Private Practice, a spin-off from Grey's Anatomy. Dr. Addison joins a co-op fertility clinic in LA in hope of sunnier pastures. But there's still sudsy drama! And that talking elevator... Starring everyone you've ever seen on TV before.
- Eli Stone, a character drama about a hardened lawyer who suddenly begins hallucinating about dead relatives and pop stars. (It's Raines as a lawyer!) Eli realizes that he may be destined to become a prophet. Stars Jonny Lee Miller, Natasha Henstridge and Victor Garber.
- Footballer Wives. Based on a popular BBC program which is pretty much described as a lot dirtier than Desperate Housewives. Starring waaay too many people.
- Carpoolers, a "comedy," on ABC. Enough said.
- Literary Superstar, perhaps. But that's a long shot, IMHO. (And you don't even know what I'm talking about! Poor, poor confused readers.)
NOT a Prediction: Already Renewed: Ugly Betty, America's Funniest Home Videos, The Bachelor, Boston Legal, Dancing with the Stars, Brothers and Sisters, Desperate Housewives, Grey's Anatomy, Extreme Makeover: Home Edition, Lost, Men in Trees, Supernanny, Wifeswap, Saturday Night Football.
NOT a Prediction: Already Cancelled: Daybreak, Six Degrees, The Great American Dream Vote, In Case of Emergancy, Show Me The Money
- Marlowe, a drama about gumshoe detective Philip Marlowe. (This is an updated version of the Raymond Chandler classics.) Living in a high-tech world, Marlowe solves crime in a very low-tech way. (Just like Monk!) He also has a girl by his side to help him save crime. (Just like Monk! Oh... also, like EVERY show in the past two decades.) Starring Jason Golberg and Amanda Righetti.
- Mr. & Mrs. Smith, a drama (hopefully a dramedy) about John and Jane Smith, six months after the events of the motion picture. They live together in the suburbs and can never truely confide in each other. But if it retains the humor of the movie, it should be good. Starring Martin Henderson and Jordanna Brewster.
- Private Practice, a spin-off from Grey's Anatomy. Dr. Addison joins a co-op fertility clinic in LA in hope of sunnier pastures. But there's still sudsy drama! And that talking elevator... Starring everyone you've ever seen on TV before.
- Eli Stone, a character drama about a hardened lawyer who suddenly begins hallucinating about dead relatives and pop stars. (It's Raines as a lawyer!) Eli realizes that he may be destined to become a prophet. Stars Jonny Lee Miller, Natasha Henstridge and Victor Garber.
- Footballer Wives. Based on a popular BBC program which is pretty much described as a lot dirtier than Desperate Housewives. Starring waaay too many people.
- Carpoolers, a "comedy," on ABC. Enough said.
- Literary Superstar, perhaps. But that's a long shot, IMHO. (And you don't even know what I'm talking about! Poor, poor confused readers.)
NOT a Prediction: Already Renewed: Ugly Betty, America's Funniest Home Videos, The Bachelor, Boston Legal, Dancing with the Stars, Brothers and Sisters, Desperate Housewives, Grey's Anatomy, Extreme Makeover: Home Edition, Lost, Men in Trees, Supernanny, Wifeswap, Saturday Night Football.
NOT a Prediction: Already Cancelled: Daybreak, Six Degrees, The Great American Dream Vote, In Case of Emergancy, Show Me The Money
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